Revised: June 14, 2016
Intermarkets, Inc. (“Intermarkets”, “we”, “our” or “us”) is an online advertising management services firm that offers advertisers opportunities to display their interactive ads on our website, headlinepolitics.com (our “Website” or “Site”). Our Website delivers political news and provides opportunities to participate in polls, among other items.
We are committed to following the National Advertising Initiative’s (NAI) privacy principles.
Information We Collect through the Site
Personally Identifiable Information:
We collect information that personally identifies you, such as your name, username, email address, credit card details, and other information as we may from time to time request at our discretion (“Personally Identifiable Information” or “PII”) if you choose to share such information with us. For example, you may be asked to provide us with certain Personally Identifiable Information when you register with or use our services, when you register with or use the Site, and at other times. The decision to provide this information is optional; however, if you elect not to register with or provide such information, you may not be able to access certain content, features, or services available on or through the Site. We reserve the right to send you certain communications relating to Headline Politics service, such as service announcements, administrative messages, special promotions, and Headline Politics newsletters, which are considered part of your account, without offering you the opportunity to opt out of receiving them.
Non-Personally Identifiable Information:
We automatically collect Non-Personally Identifiable Information when you use the Site. Non-Personally Identifiable Information includes demographic information (such as age, gender, city or state) and a user’s click stream information. Click stream data is anonymous and can include information such as your IP address, Web pages viewed, the date and time at which those pages were viewed and interaction with content and advertisements on those Web pages. Technologies used to collect this click stream data include cookies and Web beacons. Intermarkets collects Non-Personally Identifiable Information and stores it in log files. We use this information to help us understand how people use our Site. For example, each time you use the Site we automatically collect the type of Web browser you use, your operating system, your ISP, which pages you view, and the time and duration of your visits to the Site.
We may supplement our click stream data with Non Personally Identifiable Information (namely, behavioral and demographic data from third party Services Providers as defined below) to target and serve some of the advertisements you see on the pages of our Site and those of our Portfolio publishers. This anonymous supplemental data may include such things as zip code, age, gender, and income range. We use the Non-Personally Identifiable Information described above to better customize the sort of advertisements you see. This information also may be used to help measure and research an advertisement’s effectiveness, or for other purposes. We also aggregate anonymous cookie data in order to identify large audience segments that assist advertisers in targeting their campaigns to the most relevant Internet audience.
While we encourage third party advertising providers to comply with applicable law and self-regulatory standards, there are far too many online advertising transactions occurring on our publishers’ websites to police every transaction. We pass through all advertising disclosures and opt-out mechanisms of the advertising providers, but the use and collection of information by our third-party advertising Service Providers is governed by the individual privacy policies of those providers.
Cookies and Web Beacons:
Some of our Service Providers may use their own cookies and Web beacons in connection with the services they perform on our behalf. If you would like more information about these practices and to know your choices about not having this information used by these companies, please click here.
How We Use and Share Information Collected through the Site
We use Personally Identifiable Information and Non-Personally Identifiable Information for internal purposes only, such as to notify you of new products or services, to send service notifications, to customize the advertising and content you see, to offer email promotions from our trusted network of partners (which you may opt-out of at any time, as described more fully below), to fulfill your requests for products and services, to improve the Site, to conduct research, to solicit your feedback and input about the Site, and to provide more relevant and effective products, services, and advertisements on or through the Site.
Intermarkets may share Personally Identifiable Information with its service providers that help Intermarkets provide the services that you request (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as credit card processing, advertising, analytics tools, data management services, Web hosting, and Web development. We provide our Service Providers with the information needed for them to perform these services, however, each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification or disclosure.
A Note Concerning Analytics Service Providers: We participate in advertising services administered by third parties, such as Google. For example, we have implemented or are in the process of implementing the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting.
The ad services may track your online activities over time by collecting information through automated means, including through the use of the automated technologies described above, and they may use this information to show you advertisements that are tailored to your individual interests and/or based on prior visits to our Websites. We and third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together (i) to inform, optimize, and serve ads based on past visits to our website and (ii) to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site. For example, we use Remarketing with Google Analytics to allow Google to show our ads to our visitors across the Internet. We also may use data from Google’s Interest-based advertising or third-party audience data (such as age, gender, and interests) with Google Analytics to understand our audiences and to customize the delivery of our ads.
To learn more about interest-based advertising generally, including how to opt out, click here. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page.
Non-Personally Identifiable Information Only:
We may use, and disclose to third parties, certain Non-Personally Identifiable Information regarding the Site (e.g., number of visits, page views, and the like) without your permission. However, such information does not identify you individually.
Third Party Sharing:
We may use, and disclose to third parties, certain Non-Personally Identifiable Information regarding the Site (e.g., number of visits, page views, and the like) without your permission. However, such information does not identify you individually. As for Personally Identifiable Information, we may share your first name, email address, zip code, and party affiliation with our trusted network of partners. However, we will provide you with an opportunity to opt out of sharing such information.
Compliance with Laws and Law Enforcement:
Intermarkets cooperates with government and law enforcement officials and private parties to enforce and comply with the law. Intermarkets reserves the right to disclose Personally Identifiable Information and Non-Personally Identifiable Information to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of Intermarkets or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Opt-Out of Third Party Sharing of Personal Information:
IF YOU DO NOT WANT TO RECEIVE EMAIL PROMOTIONS FROM OUR TRUSTED NETWORK OF PARTNERS, EMAIL US AT [email protected] AND YOU WILL BE REMOVED FROM OUR THIRD PARTY DISCLOSURE LIST.
Once a request to opt out has been received, Intermarkets will send a confirming email message to the user that the user’s Personally Identifiable Information has been successfully opted out of Intermarkets’ database. If you do not receive this confirmatory email, then please contact us to ensure that your request was received and processed.
Cookie Opt-Out Procedure
IF YOU DO NOT WANT INTERMARKETS TO SERVE ADVERTISING TO YOU USING OUR COOKIE, CLICK HERE TO REPLACE YOUR UNIQUE INTERMARKETS COOKIE WITH OPT-OUT COOKIES FROM AOL ADVERTISING AND LOTAME SOLUTIONS.
YOU CAN ALSO OPT OUT OF RECEIVING COOKIES FROM OTHER MEMBERS OF THE NETWORK ADVERTISING INITIATIVE BY CLICKING HERE.
This opt-out functionality is cookie-based. When you receive this cookie, Intermarkets’s systems will know that you have opted out and will not attempt to assign other Intermarkets cookies in the future. In order for the opt-out to work on your computer, your Web browser must be set to accept third-party cookies and the Intermarkets opt-out cookie must remain on your computer for us to recognize you as an opt-out user. If you buy a new computer, change Web browsers, or delete this cookie, you will need to perform the opt-out task again.
PLEASE NOTE that if you erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) you may need to opt out again.
Third Party Websites
Spyware or Adware
These terms refer to applications that are downloaded to your computer. These types of applications deliver ads (usually in the form of pop-up type ads) based on your web usage. We do not participate in any way with spyware or adware applications, and we do not download these types (or any types) of applications without your expressed acceptance. Cookies and .swf files are not spyware or adware, and they are not harmful to your computer.
Please be advised that, whenever you voluntarily post information to any Intermarkets community page or any other public forums, such information can and may be accessed by the public. This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.
We recognize the importance of safeguarding the confidentiality of your information. Accordingly, we employ standard security measures designed to protect your information from unauthorized access. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. Therefore, while we strive to protect any information you transmit on or through the Site, please be advised that Intermarkets assumes no responsibility or liability for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond Intermarkets’s reasonable control.
Processing in the United States
We process and store all information in the United States. By using our Site, you agree that the collection, use, transfer, and disclosure of your Personally Identifiable Information will be governed by the applicable laws in the United States.
Children’s Privacy Statement
Intermarkets Site is directed to, and intended for use by, adults only. We do not knowingly collect information from children under the age of 13. If we become aware that we have inadvertently received information from a child under the age of 13, we will delete such information from our records. Because we do not knowingly collect any information from children under the age of 13, we also do not knowingly distribute such information to third parties.
California Privacy Notice
California’s Shine the Light law provides California residents with the right to receive disclosures about any sharing of their personal information with other companies.
If you are a California resident and you provided your personal information to Intermarkets, then, once each calendar year, you may submit a written request for information about the information we shared, if any, with other companies for their use in direct marketing. To submit your written request, please email us at [email protected] or send us a letter at Intermarkets, Inc., Attention: Privacy, 1818 Library Street, Reston, VA 20190 with “Request for California Privacy” in the letter subject line.
Within 30 days of receiving your request, we will send you a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties.
We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this notice.
Please note that the California Shine the Light law does not cover all information sharing. Our disclosure only includes information covered by the law.